How I Use Rabbit SEO to Keep Beyond the Grind Findable for the Parents and Coaches Who Need It

I'm Tessa Williams, and I run Beyond the Grind, where I work with youth sports clubs to help coaches, parents, and athletes get out of conflict with each other and build a culture that actually supports kids long-term. I call it fixing the Triad — when coaches, parents, and athletes are out of sync, everyone ends up firefighting instead of developing anyone. I offer team consulting, 1:1 work, and I write regularly about mental resilience and youth sports culture on the blog. The site's been a real project of mine, but I hadn't gone back and checked it the way I'd check any other part of the business — I built it, it looked right, and I moved on to the actual work.

Running it through Rabbit SEO changed that.

What the audit found

The first thing that came up was embarrassing, honestly: my homepage title tag was broken. It read "Beyond the Grind | Empowering Youth Sports Wellness – United StatesBeyond The Grind" — two phrases mashed together with no space between them, so "United States" runs straight into "Beyond The Grind" like one word. That's exactly what shows up in a Google search result and when the page gets shared anywhere. I must have edited the SEO title at some point and left half of an old version in there without noticing, and it's been sitting like that ever since.

The social icons in my footer were another one I hadn't caught. My Facebook, Instagram, and YouTube icons were all still pointing to Wix's own generic accounts — facebook.com/wix, instagram.com/wix, youtube.com/user/Wix — instead of my actual pages. I clearly never went back and swapped those out after building the site on the template.

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The audit also flagged something in my blog that I actually found useful to see laid out clearly: several of my most recent posts are covering almost the exact same ground. I've got posts on "unlocking mental resilience," "mental training for youth athletes," "developing mental skills for young athletes," "unlocking mental toughness," and "the role of sports psychology in youth development" — five posts, all published close together, all circling the same core idea from slightly different angles. I write because I genuinely have a lot to say on this, but without realizing it, I'd been writing the same post five times instead of building out the different corners of what I actually cover — coaches, parents, athletes, and the culture between them.

Fixing what I could fix immediately

The title tag fix took five minutes once I saw it clearly — I rewrote it properly instead of patching the broken version. I went through the footer and replaced the placeholder social links with my actual Facebook, Instagram, and YouTube pages.

I'll be honest, I don't think I would have caught either of those just by looking at my own site. You stop seeing your own title tag after a while. Having an SEO plugin that checks that kind of thing automatically, instead of relying on me to notice something's been broken for who knows how long, is exactly the kind of unglamorous work that actually matters.

Rethinking how my blog topics map to the Triad

The keyword overlap in my blog was the more interesting fix, because it made me think differently about what I'm actually writing for. Instead of another post generally about "mental resilience," I'm mapping content specifically to the three groups I already talk about everywhere else on my site — coaches, parents, and athletes. A post written for a parent trying to support their kid after a tough loss is a different piece of content than one written for a coach building a pregame routine, even if both technically touch "mental resilience." Keeping those distinct instead of blurring them together is doing double duty: it's better for the people actually reading it, and it stops five posts from competing with each other for the same search.

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I've been using keyword tracking through Rabbit SEO to see which of these topics already have some traction and which don't, so I'm not just writing whatever comes to mind that week — I'm building out where there's actually a gap. Having that kind of visibility through an all in one SEO tool has made planning content feel a lot more deliberate than it used to.

Keeping an eye on the youth sports psychology space

There's a growing number of people doing mental performance coaching and youth sports culture work, so I've started using the competitor research side of Rabbit SEO to see how my site compares — what topics other coaches and consultants are covering, how they're structuring their own content, and where I might be missing an angle entirely. It's useful for figuring out where my voice adds something different instead of just adding to the noise.

What's next

I want to get more intentional about backlinks — guest posts on youth sports and parenting sites, mentions from the clubs I've worked with directly, that kind of thing, rather than just hoping links happen naturally. I'm also paying attention to AI visibility, since I've had a few people mention they found me by asking an AI assistant something like "how do I help my kid handle sports pressure," which tells me clearly structured, specific content matters even more than I'd assumed.

Why this matters to me

I care about this work because I've seen what happens when coaches, parents, and athletes are working against each other instead of together — it's the whole reason Beyond the Grind exists. But none of that matters if the site representing it has a broken title tag, social links pointing to someone else's account, and five blog posts quietly competing with each other instead of covering the ground I actually want to cover. Having an SEO tool that catches the stuff I can't see anymore because I'm too close to it has made a real difference in how I think about the site now, and it's why I'd tell any other coach or consultant building their own site to get a proper look at what's actually happening behind the page, not just how it looks when you scroll through it yourself.